​​Navigating the ROI of AI: A comprehensive guide for CFOs

Jennifer Texada

Jennifer Texada

Marketing Manager

For CFOs navigating the complex landscape of AI in finance technology, understanding ROI involves a multifaceted approach. It's not just about immediate cost savings but also about revenue generation, risk mitigation, and qualitative benefits

October 9, 2023

min read

​​Navigating the ROI of AI: A comprehensive guide for CFOs

For CFO's, the ROI of AI in finance isn't just about cutting costs; it's a complex equation that also includes generating revenue, mitigating risks, and enhancing both employee and customer satisfaction. By considering these diverse factors holistically, CFOs can make well-rounded financial decisions that serve their organization's short-term and long-term goals.

The Investment Landscape and Immediate Financial Impacts

Before considering an investment in AI, it's crucial to assess the current financial landscape of your organization. This involves a deep dive into existing systems, workflows, and technologies. The goal is to identify inefficiencies, bottlenecks, and areas that are ripe for improvement. This baseline assessment serves as a critical foundation for measuring the ROI of future AI implementations.

When we talk about investing in AI, the conversation often starts with the initial financial outlay for software, hardware, and perhaps even specialized talent. However, CFOs should recognize that the investment extends far beyond these initial costs. It encompasses the time and resources needed for staff training, system integration, and ongoing maintenance. This broader view of investment is essential for calculating a more accurate and holistic ROI.

One of the immediate and most tangible impacts of AI in finance technology is cost savings. By automating processes that were previously manual, organizations can significantly reduce labor costs. For instance, Elkjøp is the leading consumer electronics retailer in the Nordic, and customers reported saving 40,000 hours/year on AP processes. Prior to  implementing AI, their existing manual processes were time-consuming, error-prone, and involved substantial resources. But the cost-saving potential of AI doesn't stop at labor. Advanced AI algorithms can analyze spending patterns, procurement inefficiencies, and even energy usage to identify additional areas where costs can be reduced. These immediate savings often serve as the cornerstone of the ROI calculation for AI investments.

Revenue Generation and Risk Mitigation

While immediate cost savings are compelling, the potential for revenue generation through AI should not be underestimated. AI can arm CFOs with a wealth of data-driven insights, from predictive analytics that forecast market trends to deep dives into customer behavior. These insights can inform everything from investment strategies and mergers and acquisitions to product development and targeted marketing campaigns. Over time, these revenue-generating activities can significantly contribute to the ROI of AI, making it a strategic asset rather than just a cost-saving tool.

Another often overlooked but critical component of ROI is risk mitigation. AI's data analytics capabilities are not just for understanding markets and consumer behavior; they're also invaluable for internal audits and compliance. Advanced AI algorithms can sift through mountains of transaction data in real time to identify fraudulent activities, ensuring that financial statements are accurate and that the organization is in compliance with laws and regulations. This risk mitigation translates into both cost savings and revenue protection, adding another layer to the ROI of AI.

The ROI of Guide

Qualitative Factors of AI Measurement

Measuring the ROI of AI isn't solely a numbers game. There are qualitative factors that, while harder to quantify, contribute significantly to ROI. For instance, automating mundane tasks can lead to higher employee satisfaction, which in turn can reduce turnover and associated hiring and training costs. On the customer side, AI-driven personalization can enhance the user experience, leading to increased customer loyalty and lifetime value. These qualitative factors may not have a direct line item on a balance sheet, but they do contribute to the overall financial health of an organization, and, thus, to the ROI of AI.

Vendor Selection and the Future of AI in Finance

The choice of an AI vendor can make or break the ROI of the technology. CFOs should seek vendors that offer solutions scalable to their organization's growth. The technology should be robust enough to handle complex financial data securely and efficiently. Vendor commitment to staying abreast of emerging technologies is also crucial, as the landscape of AI and finance technology is continually evolving.

Speaking of evolution, it's essential to view the ROI of AI as a long-term investment. As AI technologies continue to advance, their potential applications in finance will grow exponentially. Early investment in AI positions an organization to capitalize on these future opportunities, making it a strategic move for long-term growth.


For finance leaders navigating the complex landscape of AI in finance technology, understanding ROI involves a multifaceted approach. It's not just about immediate cost savings but also about revenue generation, risk mitigation, and even qualitative benefits like employee satisfaction and customer experience. By taking a holistic view of ROI that considers these various factors, CFOs can make more informed decisions that align with both the immediate and long-term financial goals of their organization.


Sign up to receive the latest news, updates and valuable accounting and finance resources conveniently in your inbox.