Case Studies

Countsy Case Study

Alexander Hagerup
Alexander Hagerup
Co-founder & CEO

Countsy Uses to Standardize and Automate Accounting Work on One AI Platform

June 2, 2021

min read

Countsy Case Study
  • Industry: Accounting
  • HQ: San Francisco, California
  • Employees: 100 - 150
  • Accounting / Finance Systems:, Expensify, and NetSuite (Countsy is NetSuite’s 2019 BPO Partner of the Year)


As the industry leader in Accounting as a Service for venture-backed startups, Countsy's dynamic system has been tested by countless companies. Countsy delivers through a unique combination of on-demand CFOs and streamlined technologies. Freeing CEOs from back office management allows founders and executives to focus on what matters most: delighting customers, perfecting solutions, and accelerating growth.

Executive Summary

At any given time, Countsy works with hundreds of high-growth clients -- each of which expects quick turnaround time, especially during month-end close. Clients are standardized on NetSuite as the accounting system. Countsy is one of’s original five accounting firm pilots and has been working with since early 2018 on both smaller and larger clients.


As part of its on-demand, startup CFO and outsourced accounting program, Countsy manages outsourced accounts payable (AP) for most of its clients. Some clients have a few dozen invoices a month that need to be processed, approved, and paid. Other clients have more than 500 invoices each month. Processing invoices is a labor-intensive, manual task and finding skilled and reliable resources is a challenge today. Countsy is a big proponent of technology that can help them accomplish more and they were eager to work with

How Helped

As part of a phased implementation, initially worked with Countsy to identify five clients to onboard with two of its accountants. Over the next 30 days, onboarded and trained these two accountants as power users of the platform. During the second phase, 20 more clients were onboarded. Plus trained 10 more Countsy accountants at Countsy's Technology Service Center in Sacramento, California.

Switching the firm’s workflow from manually processing and coding invoices to allowing the accountants to review the AI’s suggestions takes a shift in mindset, both from management and the employees. As more and more clients are onboarded onto the platform, Countsy plans to leverage the increased performance and accuracy to service their clients better while they compete with other service providers.

Results and Future Plans

Countsy's goal is to onboard the remainder of its clients and standardize on one AI platform to automate accounting work across the firm’s entire client base.

Final Comments

“I firmly believe that using AI to help augment and automate the accounting work is crucial to stay competitive over the next three to five years. We are growing. The idea that we can take on more clients while ensuring accuracy and results in our work product with our existing workforce is very appealing to us,“ said Mairtini Ni Dhomhnaill, Founder of Countsy.


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